PAWS Core Values

Humanity at the Core

We don’t just stitch fabric; we architect a better way for dogs to live.
Design isn't just how it looks; it’s how it works for them. Every cut and seam is a purposeful bridge between a dog and their world—ensuring every tail wag and every sprint is defined by dignity and absolute comfort.

View all

PAWS Core Values

Inclusive Design for Giants

Big souls deserve more than just "bigger" sizes. They deserve uncompromised style.
For too long, large breeds have been an afterthought in fashion. We don’t just scale up; we reimagine. By studying the unique skeletal curves and muscle power of large breeds, we bring the elegance of 9 lbs to the spirit of 90 lbs.

View all

PAWS Core Values

The Art of Curated Performance

We don’t invent materials. We curate perfection.
We travel the world to find the "second skin" that responds to the seasons.
Winter:Dralon®. Chosen for its 17% superior warmth and "Diamond Velvet" softness. A sanctuary against the cold.
Summer:Aero-Cooling. Engineered for maximum breathability. Let them run without the heat.

View all

PAWS Core Values

Invisible Connection

The best design is the one you don’t feel.
Deep insight into canine behavior drives every detail. From fur-safe zippers to effortless necklines, we remove the friction between you and your dog. When putting on a coat becomes as natural as breathing, that’s the PAWS promise.

View all